Paket Lengkap Tugas Green Merk Satisfaction Dalam Memediasi Hubungan Antara Green Merk Experience Dengan Green Merk Trust
ABSTRACT: The purpose of this study is to clarify the role of green merk satisfaction in mediating the relationship between green merk experience to the green merk trust. The samples that used were 120 peoples who ghatered with non probability sampling method that purposive sampling form. Data were collected by distributing questionnaires directly and using likert scale. Data analysis technique used are comfirmatori factor analysis, path analysis and sobel test. From the analysis showed that green merk experience and green merk satisfaction ware have significant and kasatmata affect on green merk trust. Green merk experience has significant and positf affect on green merk satisfaction. Green merk satisfaction significantly mediates the role between green merk experience to green merk trust. It shows that green merk experience as the main factor that must be caring. It’s importance for the producens to gives good merk experience to their consumers so they can build strong consumers trust on a brand.
The purpose of this study is to clarify the role of green merk satisfaction in mediating the relationship between green merk experience to the green merk trust. The samples that used were 120 peoples who ghatered with non probability sampling method that purposive sampling form. Data were collected by distributing questionnaires directly and using likert scale. Data analysis technique used are comfirmatori factor analysis, path analysis and sobel test. From the analysis showed that green merk experience and green merk satisfaction ware have significant and kasatmata affect on green merk trust. Green merk experience has significant and positf affect on green merk satisfaction. Green merk satisfaction significantly mediates the role between green merk experience to green merk trust. It shows that green merk experience as the main factor that must be caring. It’s importance for the producens to gives good merk experience to their consumers so they can build strong consumers trust on a brand.
Key word: green merk experience, green merk satisfaction, green merk trust
Penulis: Ni Ketut Supadmi
Kode Jurnal: jpmanajemendd170127
