Paket Lengkap Dampak Word Of Mouth Dan Switching Cost Terhadap Keputusan Pembelian Dan Loyalitas
Abstract: The reciprocal of WOM (word of mouth) & switching cost into purchasing and loyality. The purpose of research The affect WOM and switching cost of the decision to purchase & loyalty; The affect the decision to purchase of loyalty . The population this research are 200 Meat Me Café & Butchery’s customers in jakarta who were randomly selected by mixed data with SEM, AMOS21 jadwal . The results of research explained that WOM and switching cost are influential decision to buy & loyalty, and the decision to buy influences loyalty. The WOM & switching cost substantiate same as purchase of the decision, and loyalty.
Keywords: Word of Mouth, Switching cost, Purchasing Decision, Loyalty
Penulis: Iha Haryani Hatta, Setiarini
Kode Jurnal: jpmanajemendd180186
