Paket Lengkap Imbas Gambaran Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Samsung Galaxy S7 (Studi Pada Pengunjung Plasa Marina Dan Wtc Surabaya)
Abstractz: The development of media communication technology in Indonesia is currently increasing rapidly in people's livesand can not be avoided making smartphone manufacturers compete to market their products, one of them isSamsung. ThisZtype ofZresearch isZquantitativeZresearch. UsingZsamplingZtechnique non probability sampling with the numberZof 110 respondents taken from visitors of Plasa Marina and WTC Surabaya. The instrument usedis a questionnaire using LikertZ scaleZand in analysis with multipleZlinearZregressionZusingZSPSS 18. TheZresultsshowedZthat thereZwas noZsignificantZinfluence merk image on purchasing decision. There was a positiveZand significant product qualityZon purchaseZdecision.
Keywords: Brand Image, Product Quality, Purchase Decision
Penulis: Aditya Wahyu Ramadhan, Anik Lestari Andjarwati
Kode Jurnal: jpmanajemendd171212
