Paket Lengkap Anteseden Dan Luaran Dari Kepuasan Pelanggan
Abstract: The research objective is to analyze customers satisfaction of “Nova” VCO merk product in the Surabaya area counters or retails. The customers have been bought the product during the research periods. The data analyzed by SEM (Structural Equation Modeling) approach through AMOS program. The result show that: 1. There is no influence of Customer Value factor to Customer Satisfaction of “Nova” VCO merk product; 2. There is positive influence of store image factor to Customer Satisfaction of “Nova” VCO merk product 3) Customer Satisfaction have a positive influence to Customer Loyalty of “Nova” VCO merk product.
Keywords: Customer value; store image; customer satisfaction; loyalty
Penulis: Luky Susilowati
Kode Jurnal: jpmanajemendd110433
