Paket Lengkap Imbas Penemuan Produk (Keuntungan Relatif, Kompatibilitas, Dan Kompleksitas) Terhadap Niat Penggunaan Mobile Banking Bri (Studi Pada Biro Lpg 3 Kg Di Bandar Lampung)
ABSTRAK: This study aims to determine the effect of product innovation (relative advantage, compatibility, and complexity) towards intention to use mobile banking BRI (a study on 3 Kg LPG agent in Bandar Lampung). BRI cooperated Business to Business (B2B) with PT. Pertamina (Persero)officially launched the 3 kg LPG (Liquified Petroleum Gas) payment facility using mobile banking called Mocash LPG BRI. The study population was a 3 Kg LPG agent in BandarLampung with a total sample of 100 respondents. This research use multiple linear regression analysis. The results showed that relative advantage has a positive effect on intention to useMobile Banking BRI. Compatibility has a positive effect on intention to use Mobile Banking BRI. Complexity has a negative effect on intention to use Mobile Banking BRI. The relative advantage has the biggest effect to the intention to use at this research.
Keywords: product innovation, intention to use
Penulis: Dewisri Wulandari, Satria Bangsawan, Rinaldi Bursan
Kode Jurnal: jpmanajemendd170258
